It’s a black and blue design that is apparently inspired by Umbro’s 2002/03 design but, in stark contrast, to that jersey, Nike have decided to use a digital graphic that covers the whole kit. Needless to say that fans on Twitter have differing opinions on whether it is actually any good:
This is a prank,right?
— MENE MENE 🇸🇱 (@_Bongani__) July 2, 2023
i actually like it
— bella (@bellacfc) July 2, 2023
The designs are horrible. Why can’t it just be clean..
— Shubham. (@_ShuBhamCFC) July 2, 2023
I love this
— Nathan (@prideoflondon29) July 2, 2023
When are we going to have a decent Jersey like others?
— Amaba ™ (@real_amaba) July 2, 2023
This is so beautiful 💙🔵
— Michelle💙💙 💙 (@iconicvibes123) July 2, 2023
Design looks like Europa Conference league trophy
— Rels🇩🇪 (@070Cariad) July 2, 2023
The sponsor could make or break this kit
— Z (@z_shannon) July 2, 2023
Looks decent but would’ve looked a lot better if they kept it simple
— Jack (@jack10cfc) July 2, 2023
There is currently no shirt sponsor
As you may have noticed from the images, the front of shirt sponsor is absent. Chelsea‘s deal with mobile firm 3 expired at the start of the month and the Blues are currently in negotiations with a replacement.
Betting firm Stake are the favourites, having outbid insurance company Allianz, but the decision to go with Stake will be controversial due to the club’s stance on gambling.
The release date for Chelsea’s away kit
It is believed that the away shirt will be released in mid-July so it won’t be long before supporters can get their hands on it in shops.
From the initial reaction from those online, though, the jersey is unlikely to be a top seller, although it is often the case that these kits look better in person than in pictures.